ADVERTISING

DESCRIBE ANY ADVERT OF YOUR CHOICE AND DICUSS THE ELEMENT OF THE MARKETING MIX.

E-ZWICH ADVERTISEMENT
In a television advert for the e-zwich smart card, a husband question his wife whether she could go about her tasks as planned for the day. She assures him of the ease and comfort she would get from her new e-zwich smart card .She goes all out and within a short period, she is able to take care of all her transactions and she is able to transfer money to her daughter, who later calls to confirm she has received the money. Her mother becomes happy and then talks of how convenient the e-zwich smart card is and of it security, as it uses only the fingerprint of the user. She again talks of its affordability, thus it is free and available at all banks across the country. E-zwich, easy banking for everyone.
PRODUCT; the product in question is the e-zwich smart card, as it is the service being advertised.
PRICE; It is indicated in the advert that the e-zwich smart card is free.

PLACE; the e-zwich smart card is available at all banks says the advert.

PROMOTION; the advertisement is under the promotion in the marketing mix and in the whole it was good. It related well to the marketing mix.

PROCESS; there is a clear indication in the advert that the process is very fast, since within a short period the woman was able to finish all her transactions and even able to transfer money to her daughter at school, who later confirmed of receiving the money.